MAD Global got five models and styles them according to a specific brand. A shoot was organised in a studio to turn the models into 3D.
MAD Global worked in Collaboration with Cash Labs, Brytehall and Vogue Singapore for the drop of NFTS showcasing some iconic artworks by Ellen von Unwerth, Liz Collins, Chen Man, and Nick Knight. All the artworks were curated by Ashumis S.
BRYTEHALL x VOGUE SG
First NFT Launch for the artist François Berthoud in collaboration with Bulgari and Fondazione Sozzani. The NFTs were launched for the first time on MakersPlace and sold with their physcial couterparts. MAD Global was in charge liaising with Makersplace for NFT launch along with taking parts in a series of event leading to the launch.
3.0 beta app showcases designer immersive AR experiences highlighting functionality and fidelity of the technology, unlocking the access to into a brand’s universe through creativity and inclusivity.
In 2020, through Covid MAD developed its first version of a beta app showcases immersive AR experiences highlighting functionality and fidelity of the technology.
Rihanna hologram created for the launch of SAVAGE x Fenty.